Raza is the director of Research and Product development at Iovate health Sciences International, a global leader in the sports nutrition industry. His expertise ranges from formulation and product development, to clinical trials and manufacturing. He is responsible for commercializing hundreds of leading edge products annually, that are scientifically researched and best in class in taste, efficacy and quality. This includes products for world-renowned brands sold in over 130 countries, such as Hydroxycut, MuscleTech, Six Star, and Purely Inspired.

Raza is dedicated to advancing human health and performance, and manages the landmark Iovate/MuscleTech metabolism and sport science lab partnership with the University of Toronto. Raza holds a Master’s degree in human health and nutritional science from the University of Guelph. He is a published author, a member of the International Society of Sports Nutrition and the American Herbal Products Association's (AHPA) Sports Nutrition Committee, and was part of the working group that established the industry guidance on labeling of protein in food and dietary supplements.